We come from the safari industry and work across the travel trade every day. We understand how operators and DMCs sell African safari product — and what it takes to present a lodge online for both the trade and direct guests.
Charnette Labs was founded by a luxury safari sales professional. We have spent years selling lodges and camps to the UK travel trade — which means we understand exactly what a safari lodge website needs to communicate, and who it needs to speak to.
For tour operators and DMCs, that means trade platforms and itinerary tools that present safari product the way buyers need it. For a lodge building directly with us, it means a website that loads fast on satellite connections, looks extraordinary on a London travel agent desktop, and is built by a team that knows the trade you sell through.
Kenya, Tanzania, Uganda, Rwanda — we understand the East African safari market and how guests discover and book lodges.
South Africa, Botswana, Zimbabwe, Zambia — the Southern circuit has distinct booking patterns. We know them well.
Specialist camps in remote locations need specialist digital presence. Offline-capable apps and reliable hosting included.
regional trade associations · tented camp · concession · conservancy · FAM trip — read the full tourism trade glossary →
From a tented camp in the Masai Mara to a private game reserve in Limpopo — we build safari websites that do justice to the experience you offer.
hello@charnette.io