Charnette Labs builds for the travel trade — the operators and DMCs that sell African safari product — and that fluency makes us a natural fit for lodges, camps and reserves building directly too.
Charnette Labs was founded by a luxury safari sales professional who spent years selling African lodges and camps to the UK travel trade. We understand the wildlife experience, the conservation story, the all-inclusive rate structure, the B2B trade relationships and the satellite internet realities — before you say a word.
For tour operators and DMCs, that means trade platforms and itinerary tools that present safari product the way buyers need it. For a lodge, camp or reserve building directly with us, it means a digital presence built by a team that knows your trade partners as well as your guests — fast-loading anywhere in the world.
Fixed properties across East and Southern Africa. Websites built for direct bookings and trade, fast on any connection, with full-screen photography that sells the experience.
Seasonal and mobile camps that move with the wildlife. We communicate the canvas experience, the exclusivity and the remoteness in a way that justifies the nightly rate.
Conservation-led properties and community conservancies. We lead with your conservation story — increasingly the decisive factor for high-net-worth travellers.
From a tented camp in the Okavango to a private game reserve in Limpopo — we build safari websites that do justice to what you offer.
hello@charnette.io